What improvements can there be made around the handover of leads from marketers to agents?

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Although distribution and marketing teams play complimentary, critical functions for insurers, there is often some inefficiency in the leads management process. This comes down to a lack of information or a breakdown in managing customer information. To develop a stronger connection between these two functions, insurers will need to find innovative solutions to solve these issues.

In the video below, our CEO & Co-founder, John Brisco, talks about what is needed to improve the synergies between marketers and agents.

John Brisco

CEO & Co-founder

John is the leader and co-founder of Coherent. Every day, he works with teams, customers and partners across the world to help unleash business logic into APIs via Coherent’s world-class and unique software. John and his team created Coherent Spark, the world’s leading logic-as-a-service platform that enables a business or user to turn spreadsheets into enterprise-grade APIs and code instantly. In short, he is proud to have created software ‘purple cow’…..something truly remarkable that creates instant value for anyone, anywhere using the Coherent platform.

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